Wild Earth Yarns was set up by husband and wife owners, Graham and Jacqui. An opportunity to purchase a complete fibre processing plant from the Wool Research Institute provided the impetus to set up the business in 2010. For the first 4 years Jacqui ran the business while Graham juggled a daytime job within the industry, working evenings at Wild Earth Yarns.
Since Graham joined the business full time, Wild Earth Yarns has continued expansion with the acquisition of a balling machine and more recently a super-fine fibre processing plant, which will enable Wild Earth Yarns to process more high-quality Merino wool into exquisite fibre.
Blair, Graham and Jacqui's son joined the business early in 2023 as their succession plan where he is learning all aspects of the business.